Aug 24, Beijing China-The Night of NAB Show was held at Hilton Hotel in Beijing on Aug 24th. Vice President of International Programs for NAB Show, Margaret Cassilly, announced the 2018 global plan for NAB Show, including NAB Show Vegas, NAB Show Shanghai and NAB Show New York. She also discussed the purpose of establishing NAB Show Shanghai in China. The National Base for International Cultural Trade-International High Tech Cultural Device Cluster (TCDIC), a Chinese partner of NAB Show, disclosed the details and highlights of 2018 NAB Show Shanghai. Chinese Provincial TV stations, Industry Associations, such as IABM, Chinese Producers’ Association, Beijing Film Academy and 90 manufacturers attended the event.
“NAB Show brand has always focused on the global future of content creation and distribution across platforms (film, TV, radio, laptops, tablets, any devices.), NAB Show Shanghai builds on that legacy of providing a unique opportunity to examine the future of global media and entertainment. It also creates opportunities for industry professionals to exchange ideas and collaborate with their industry peers on innovations, giving U.S industry professionals different perspectives on better ways to deliver content-including the news, emergency information and entertainment that our communities rely on each day,” said Cassilly at The Night of NAB Show in Beijing.
2018 NAB Show Shanghai is scheduled for June-13 at the Shanghai World Expo Exhibition and Convention Center. It will co-locate with Shanghai International TV & Film Festival in 2018. The positioning statement of NAB Show Shanghai is “Success in Global Digital Content Ecosystem”, the theme of 2018 NAB Show Shanghai is “ConvergenceVideoIntelligent”. The organizers want to fully utilize the trade show floor, conference and training to build NAB Show Shanghai as an international platform for all players within the Global Digital Content Ecosystem. It is the place where professionals and companies in broadcasting, film, mobile video, internet video, VR/AR/AI can all experience the trending technologies impacting their industry, see what kind of technologies help move the industries to converge, learn the future trends and exchange ideas with industry peers about the challenges and opportunities faced by the industry.
Based on previous 3 year’s success, 2018 NAB Show Shanghai aims to have 200 exhibitors and 11,000 professional attendees join the show next year. The participants will experience four communities, Broadcast, Digital Film and Theatre, Mobile Video/Internet Video, VR/AR/AI. Trending technologies, such as 4K/UHD, Interactive Digital Projection Technology, CDN, Cloud Computing, Interactive VR Technologies. Industry visionaries will be welcomed to share their industry insights and successful case studies.