Show Date:Sep 23-24, 2019
Venue:Shanghai International Convention Center
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Shanghai, China – Sobey, a leading company in media market, will present 4K technology and products at 2018 NAB Show Shanghai.

With the development of 4K technology and the introduction of the national policies, 4K ultra HD technology related products have grown rapidly and become a trend in the radio and television industry. As the industry-leading audio technology solution provider, Sobey has occupied the lead in exploring new frontier area. Sobey’s 4K technology and products have cover the whole process solutions including collection, editing and production, synthetic packaging, storage management and broadcasting.

Sobey’s products have a wide application in practice. During the 2016 Rio Olympics, CCTV made the first production of the Olympic 4K program in Rio IBC (International Broadcasting Center) using Sobey’s Editmax 4K ultra HD technology. In 2018, Sobey’s new ultra HD 4K technology help GDTV provide the first 4K ultra HD channel in China. In February 2018, Sobey cooperated with CCTV to complete live broadcasting with 4K ultra HD, the first time the new 4K integrated network, during the winter Olympic Games in Pyeongchang, South Korea. 4K high-definition video, game highlights, 4K event promotion, 4K production of promotional video engage more people in the passion and fun of the winter Olympic Games and open a new era of 4K live sports broadcasting.


Sobey’s solutions to MCH has now been applied in many national, provincial and local TV stations such as CCTV, HNTV, GDTV, Dragon TV and JSTV, they also play an important role in all kinds of organizations.

The 4K ultra HD video production technology of Sobey is mature enough to provide corresponding solutions to specific problems in application.

Sobey’s Media Cube HIVE business platform complies with the development trend and provides convenience for users with advanced technology.

Flat structure

Sobey’s distributed PaaS platform has changed the traditional construction of architectural chimney style, which breaks the limitation of inherent structure and flat storage, making the resource management more efficient.

Diversified data storage

With the back-up of object storage, key storage, document storage and other technical support, Sobey’s distributed PaaS platform makes business-oriented storage solutions according to different storage content in order to provide personalized solutions and manage business data more scientifically.


Participants interested in Sobey are invited to visit their booth at W1B03. Yunxi Technology will address high-tech products at 2018 NAB show Shanghai. Click here for registration. ( Early-bird registrants before May 31st will have the chance to save RMB 1600 to access 3 days NAB Show Shanghai-Global Innovation Exchange Conference (Discount Code: M89U4P)


About Sobey: As a professional broadcast solution provider, Sobey continually innovates technology to maximize the content value of our customers from facility to cloud. Founded in 1997 and headquartered in Chengdu, Sichuan Province, Sobey sets up R&D Center in Chengdu and Beijing, leading an innovative R&D team of over 300 engineers. Sales branches and trusted partners all over China enable Sobey to provide 7x24 service support for our domestic customers.  


About NAB Show Shanghai: NAB Show Shanghai is produced by National Association of Broadcasters (NAB) and International High Tech Cultural Device Cluster (TCDIC). It forms strategic partnership with Shanghai International TV and Film Festival since 2017, and the event is part of critical component of Shanghai International Film Festival. Starting at Year 2015, NAB Show Shanghai is positioned to offer an international platform where professionals at media and entertainment industry in APAC region to exchange forward looking industry vision, experience forward looking technology impacting the future of media ecosystem and networking with professionals in APAC region. Click www.nabshowshanghai to know more details.

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