Show Date:July 4-5, 2019
Venue:Shanghai International Convention Center
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    Sony Corporation is a leading manufacturer of audio, video, game, communications, key device and information technology products for the consumer and professional markets. With its music, pictures, computer entertainment and on-line businesses, Sony is uniquely positioned to be the leading electronics and entertainment company in the world.

    1. Sony CineAltaV Full Frame Motion Picture Camera


Sony CineAltaV Full Frame motion picture camera


    The history of Digital motion picture camera technology started in 1999 when Sony released the first24p digital motion picture production system. In 2006, Sony released the world’s first 4K digital cinema projection system which influenced and increased demand for high-quality digital content in 4K resolution. Following, Sony introduced the F65, F55 and F5 motion picture camera systems,all of which have been used on a significant amount of productions, and supported by many users from the cinema industry worldwide.

    Now, Sony proudly introduces the next generation motion picture camera system, forward thinking to large format production, the VENICE. VENICE features a newly developed full-frame image sensor. This camera has been created based on significant feedback from film industry professionals.

    Regardless of any changes in technology or economy, our mission remains the same: to satisfy the ever-increasing demands of creative minds. Sony is committed to further elevating image quality and improving the visual experience so that filmmaker and audience can feel emotion in every frame.

    With this in mind, the CineAlta logo symbolizes ’infinity’, which can also be thought of as ‘unlimited creative possibility’ and ‘endless pursuit of perfecting technology’.



  • 36x24mm Full-Frame Sensor for Cinema
  • Creative Freedom: Full-Frame Full width 36 mm 6K; Super35 full height 2.0x squeeze Anamorphic; Super35 17:9 and 16:9
  • Phenomenal Latitude. CineAltaV has an exceptional 15 stops of latitude, with low noise for extraordinary performance in delivering phenomenal images in conditions from searing sunlight to almost no light. VENICE’s real-world performance also excels at High Dynamic Range imaging and allows unprecedented creative freedom in grading.
  • More Colors for More Expression
  • As the sensor size gets larger, depth of field becomes shallower.VENICE’s wide 36 mm full-frame sensor can capture images that have the equivalent of 1-2 stops shallower depth of field compared to Super35
  • 6K High Resolution
  • World’s first 8-step Mechanical ND Filters
  • Intuitive and Familiar On-Set Operation


2. The Crystal LED Display System

    The Crystal LED Display System was officially launched by SONY in Q1, 2017. While in June 2016, Crystal LED display system was firstly demonstrated in the Infocomm US 2016 with stunning performance. After that, Crystal LED has been receiving a lot of attention in multiple professional areas including Industrial Design, Architectural Design, Theme Park, Research Institute, Flight Simulation, Exhibition, etc, which industries require a high-standard of realistic images of display. The core technology of micro LED upended the general awareness of small-pitch LED display.



  The Crystal LED Display system is mainly composed with 2 parts: Display Unit – ZRD-2 and Display Controller – ZRCT-200. The gap between each display unit is very small – only 1.26mm, which enables display units to be 'tiled' seamlessly that visibly no seam could be recognized on the large screen. At the meantime, according to the environment demand, the display units could be spliced to create super-size displays of virtually any dimensions or aspect ratio, making all kinds of heteromorphic display possible. Operation also requires the ZRCT-200 Display Controller plus Display Control Software for Windows PC to control multiple Display units. The quantity of Display controller depends on the total resolution and display size, and each ZRCT-200 can control up to 72 ZRD-2 display units with maximum input resolution of 3840 x 2160 pixels.


    Sony's unique Crystal LED Display System uses self-developed Ultra-fine LED cell as light source. Separate red, green and blue surface-mounted Ultrafine LEDs, whose size is as small as only 0,003m2, allow a huge 99% of the display’s surface area to be completely black, while other regular products’ black area could only reach 30-40% of the surface. Exceeding the limits of conventional LED panel technology, this enables an extraordinarily high contrast ratio of over 1,000,000:1, with enormous color range (140% of sRGB), plus virtually 180 degree viewing angle (and the color and brightness would not change in any angle both horizontally and vertically), and impressive 1000 nit brightness for immersive viewing in light or dark environments. In addition, 5 color domains could be supported: simulated BT.2020,Adobe RGB, DCI, sRGB and original color domain.

    Regarding the Interface, Crystal LED could support video inputs of both HDMI and Display Port, making it easy to access to multiple kinds of servers thus to support display of multiple kinds of materials. At the meantime, the system supports Active 3D, with frame speed reaching 60P for a single eye, so as to achieve a flow of 120P frame speed for both eyes. In addition, the system supports curved splicing display, with a maximum screen curve of 5 degree (diagonal 9.24m).

    At present, the micro LED display system market is in the ascendant stage, thus it is facing the situation that products are many but positioning levels are various; applications are complex but effect has not been achieved. SONY’s Crystal LED System is taking high-end application and high quality engineering as standard, and aims to making a high-end indoor large screen application model. Since its launch, the Crystal LED system has been favored by many world-famous automobile and technology enterprises.


    3. 4K Handheld Camcorder PXW-Z190

4K Handheld Camcorder with all-new 1/2.8-type 3CMOS with 4K 50p/60p recording capability, 25x zoom lens, and advanced Face Detection AF.



1. 4K 50p/60p with a stunning 25x zoom lens

This superb all-rounder is the de facto choice for a wide range of 4K and HD single camera shoots with an all-new 1/2.8-type 3CMOS sensor. A powerful 25x zoom lens with three independent lens rings delivers pin-sharp 4K imaging for almost any professional shooting scenario. Advanced Face Detection AF and Sony’s unique Electronic Variable ND filter making shooting great content stress-free.

2. Advanced workflow features

Instant HDR(HLG) means you can deliver stunning imagery quickly without need for additional colour grading. Dual MI Shoe allows simultaneous use of wireless audio and video lighting, while advanced network performance support is easily enabled when required.

3. A wealth of formats and features for professionals

Sony’s familiar control layout and robust build quality make this a camera you can rely upon. It supports a wide range of formats including XAVC-Long, DVCAM, MPEG HD422/ MPEG HD* and Proxy 1080i. Dual SD slots, 3G-SDI output and Remote Terminal ensure it can support all workflow scenarios.


4. World-leading handheld 4K HDR performance PXW-Z280

    World's first 4K Handheld Camcorder with 1/2-type 3CMOS with 4K 50p/60p recording capability, 12G-SDI (and Dual Link Cellular connection), 17x zoom lens, advanced Face Detection AF.




   1.  World-leading handheld 4K HDR performance

    An all-new 4K 3CMOS 1/2-type sensor with a deep depth of field and class-leading performance provides the pinnacle of 4K HDR performance in your hand. Face Detection AF keeps your subject in focus, while HLG and S-Log3 provide stunning HDR to suit any workflow.

    2. World's first 1/2-type 3CMOS Sensor for broadcast 4K

    The Z280’s all-new Exmor R™ imager is custom-designed for broadcast 4K acquisition. Its three 1/2-type Exmor R™ CMOS deliver a deep depth of field with superb image quality. Red, blue and green light are independently captured by separate image sensors, contributing to high resolution, high sensitivity of F12 (59.94p) and wide dynamic range. An advanced LSI (featuring intelligent noise reduction, enhanced detail reproduction and distortion correction technologies) delivers remarkably lifelike 4K 4:2:2 10-bit images. Even if you’re delivering in HD, your recordings will capture detail and image texture that HD sensors simply cannot see.

    3. Revolutionary networking capabilities

    Deliver your content faster wherever you are. PXW-Z280 is the world’s first camcorder with built-in Dual Link Cellular connection for double the uplink performance and reliability. Integrated 12G-SDI supports transfers at up to 12Gbps over a standard SDI cable.

    4. The complete package for professionals

    Unpack and shoot from day one. Advanced XAVC-Intra and XAVC-Long for 4K QFHD and HD, plus MPEG HD422, MPEG HD and DVCAM to support any workflow. Familiar Sony control layout and operation minimize training requirements.


 5. PXW-Z580 XDCAM XAVC 4K Shoulder Camcorder

  Sony proudly introduces the groundbreaking PXW-Z580 XDCAM XAVC 4K Shoulder Camcorder. With 4K/HD compatibility, you can make heavy use of this camcorder not only for ENG but also for a variety of 4K/HD TV program applications.

    The PXW-Z580 incorporates a newly developed 2/3” Exmor R CMOS sensor delivering stunning 4K/HD images. Also incorporating a versatile B4 lens mount, this camcorder allows you to use the wide range of HD ENG lenses available in today’s marketplace, as well as your own lens assets. If you install a 4K-compatible lens to this PXW-Z580 camcorder, you can enjoy fine 4K image shooting.

    Inheriting the well-received weight balance of the PXW-X580 XDCAM HD Shoulder Camcorder,the PXW-Z580 offers user-friendly ergonomic-designed weight balance.

    Further to these fundamental characteristics, this camcorder also offers low power consumption,convenient networking features, and a wide range of XAVC recording formats including 4K (3840 x 2160 pixels) – all of which are highly beneficial to shoulder camcorder users. A lineup of optional HDVF Series OLED viewfinders (HDVF-EL30 and HDVF-EL20) supports your 4K image production in respect of fine focusing.

    Still more, the PXW-Z450 is designed to suit a wide range of applications with versatile features such as SDI output for 4K 59.94p/50p and simultaneous 4K and HD recording. This is helpful when you are operating both 4K and HD production in parallel.




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