November 21, 2016 11:27 AM EST
The second annual NAB Show Shanghai featured “enhanced” educational programming, including three core conferences, four conference tracks and a new exhibit floor. Produced by the National Association of Broadcasters (NAB) and the International High Tech Cultural Device Cluster (TCDIC), NAB Show Shanghai was scheduled for December 6-9, 2016 at the Kerry Hotel and the adjacent Shanghai National International Expo Center in the Pudong District of Shanghai, China.
Designed for media professionals involved in the creation, management and distribution of content across broadcast and digital mediums, NAB Show Shanghai aimd to serve as “an integrated platform for innovation and allows attendees to share global perspectives while learning tactical and successful business strategies,” according to the association.
Last year, three core conference programs under the Global Innovation Exchange umbrella were held Dec. 6-8. They were:
Four conference tracks, held Dec. 7-8, explored the topics of VR and augmented reality (AR), 4K/ultra-high-definition, social media and OTT. A listing of the confirmed speakers was available here. Also, the China Post | Production Conference, produced in partnership with Future Media Concepts, was held December 6-8. The three-day program was designed for production and post professionals and included robust training workshops that maximize creativity and efficiency with particular tools and software.
Additionally, companies from around the world showcased their latest technologies and business solutions on the new exhibit floor Dec. 7-9. Broadcast equipment manufacturers, VR/AR developers, smart software and hardware manufacturers and suppliers in the OTT sector demonstrated their new products, strengthen relationships with existing customers and seek new business opportunities in Asia.
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