Moriharu Ide is currently the president of Professional Solutions China, Sony (China) Limited. From December of 1991 when Moriharu Ide joined Sony Group to 2005 he officially joined Sony (China) Limited, and up to now when he serves as the president of Sony China Professional Solutions Group, he has run general management of multiple platforms by developing and expanding new services such as R&D, marketing, sales, after-sales service, system integration, training, financial leasing, etc., which covers all professional business lines including contents creation business, projection display, video security, medical instrument, digital cinema and so on.
Nowadays, as the broadcasting industry is facing unprecedented challenges and opportunities, Sony’s innovative technology will offer audience better immersive experience by virtue of not only ultra HD resolution but also overall improvement of high dynamic range (HDR) and wide color gamut. At the same time, Sony is devoted to assist professional video producers with continuous improvement of production efficiency by relying on technology revolution more strongly. By utilizing Sony’s technical advantage in broadcasting and contents creation domain, such techniques are also widely used in many other industries such as medical treatment, video security, video entertainment & video simulation. In Mr. Ide’s presentation, above contents will be touched upon and the presentation will be delivered on the theme of “Comprehensive Solutions for Future Supreme Quality Professional Contents Creation”.